Alcohol use at dangerous level is a challenging problem for government and society. Globally, it causes drink driving accident and also responsible for violence and derailment of the career of young people. Various strategies have been adopted at the policy level to reduce the harm. For instance, increasing tax including minimum unit price and a ban on the advertisement . However, people are still facing difficulty in fighting with alcohol harm . Hence, alcohol falls in the bracket of a wicked problem, which means problems which are difficult to remove due to the complex amalgamation of factors.

There are more than 200 diseases which can cause by heavy alcohol intake. Unfortunately alcohol can be addictive which can further lead to social problems such as domestic violence . Often problem of alcohol diagnosed at a very late stage and nothing much can be done . For example, surgeons treat chronic pancreatitis  ,however till time much damage has been occurred in the patient . Similarly , a chronic  drinker often comes to psychiatrist for help , however these help are mostly a medical management. Hence, role of an early intervention is important regarding harmful alcohol use .

A public health person can deal at grass root level and can influence at population level . For example , providing brief intervention at university setting can be a helpful statergy for reducing the harm cause by alcohol . Therefore, a preventive approach is vital in fighting with ill effect of alcohol on our society .